Retail Lighting

Client: Beeline Telecommunications Flagship Store, Moscow, Russia - 2007

Interior Lighting Design scheme

This 750m2 flagship store is the first in a retail rollout for Beeline Mobile Telecoms in Russia. The store has set new retail standards in Russia and opened in The Arbat, Moscow's premier shopping district in September 2007.

Brief: To create a sophisticated, contemporary interior lighting design scheme to complement the brand, and to be practical and functional without compromising the interior design.

Concept: The interior design of the store brings the premium Beeline brand to life and every aspect of the store has been designed with an immersive and experiential feel. Working very closely with international design consultancy Above, the lighting design scheme created used a range of accent, diffuse and task luminaries. Eleni lit the curved cocoon like archway with an RGB LED colour changing system providing a real wow factor for customers on entrance and exit to the store.

It was imperative that the merchandise displays were bright and energising to draw customers to the range of products on offer, with specific fittings used within the retail wall units to individually light the merchandise, encouraging interest from the consumers within the space.

Another key focus was the VIP area. Low-level lighting from bespoke lampshades creates an intimate and private pool of light over each booth resulting in the VIP clients feeling that they had the privacy that they required, in a clearly defined more luxurious area of the store.